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Are you using QR codes on kiosk receipts?

November 22, 2011 by Stephen Enfield — CEO, POS Supply

If you aren't printing QR codes on your kiosk receipts, you should consider this low-cost marketing tool.

Though they aren't necessarily new, QR (Quick Response) codes are showing up everywhere lately. You can find them in magazines, on business cards, storefront windows, product labeling and displays, billboards or catalogs. Users with a camera phone equipped with the correct reader application can simply scan the image of the QR code to display text, a webpage, Vcard contact details, video and much more.

QR codes are a great way to engage potential and existing customers. You can market to your customers every time they purchase from you by printing QR codes directly onto their kiosk receipt. Adding a QR code is a great way to reward current customers and encourages repeat business.

When used effectively, QR codes offer a strong call to action. When printed on a kiosk receipt or ticket, you can have your customized code link to:

• Coupons
• Contests
• Surveys
• Loyalty Programs
• New products
• Reviews

Technological advances have made it easier than ever to add custom content to kiosk receipts. We spoke with HECON/Hengstler, a manufacturer of kiosk printer mechanisms, to determine their printing capabilities:

"HECON/Hengstler recognizes the importance of QR Codes on printed documents, especially receipts, and is in the process of integrating QR Code generation into our current production thermal printers. Of course, it is currently possible to print QR Codes from our printers as an image, either stored in the printer to be printed on demand, or sent each time it’s required as a graphic." said HECON/Hengstler Product Manager Charles Levinski.

And here are a few technical tips to ensure success with QR code scanning:

• Test your QR codes with multiple readers and devices.
• Use a site like www.bitly.com to shorten the link to create a clean code.
• Make your codes at least 1″ x 1″ to ensure proper scanning.

In addition to printing QR codes directly onto the receipt, you may also want to consider custom printed receipt paper rolls. Your message can be printed in full color which has been shown in studies to increase customer retention.

About Stephen Enfield

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