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6 ways kiosk receipts can help increase sales

October 13, 2011 by Stephen Enfield — CEO, POS Supply

If you are looking for an affordable way to increase sales and encourage repeat business, look nofurther than your kiosk printer. Many kiosk printers now offer the capability to print custom messages on every receipt, ticket or tag. This low-cost tool makes it possible for you to market to your customers, every time they visit your kiosk.

Here are 6 ways your kiosk receipt can increase your profitability and encourage repeat business:

Promote your brand

Your kiosk receipt is the perfect place for you to further promote your company. If you have a website, it should be included on every receipt. From there, instead of just listing your company name, why not add your logo? This is a great opportunity for you to stand out from the competition and build company recognition.

Email registration

Build your e-mail database by directing your customers to register on your website. This will allow you the ability to further communicate with the customer and stay in the forefront of their mind. As an incentive to register, try offering a discount or coupon for completing the registration.

Advertise specials

Specials are a great way to drive incremental revenue and increase guest frequency.

If you are looking to boost sales for a specific product, why not feature a % off promotion for that item? Do you want to increase sales on Tuesdays, which is normally your slowest day of the week? Offer a special if they visit your location on that day.

Promote special events

Increase awareness of your anniversary events and holiday promotions by adding a line to the bottom of the receipt. You can go one step further by include a special coupon code that can be redeemed for added savings.

Survey customers

Surveys not only drive customers to your website, they also provide important feedback. By asking customers to complete a survey it also shows that you value their opinion. To thank them for completing the survey, the customer can be entered into a drawing or you can simply offer a discount off a future purchase.

Customize

In addition to printing messages directly onto the receipt, you may also want to consider custom printed receipt paper rolls. Your message can be printed in full color which has been shown in studies to increase customer retention.

About Stephen Enfield

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