Retail

3 ways digital signage can make a positive impact

Many companies are using digital signage to make a positive impact during this coronavirus outbreak. But digital signage can make a a difference no matter what's going on.

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May 1, 2020 by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Many companies are using digital signage to make a positive impact during the coronavirus outbreak. For example, companies are integrating hand sanitizer dispensers into kiosks to help people stay healthy, and DOOH operators are donating screen time for health messages and for struggling businesses.

However, digital signage users don't have to wait for a global pandemic to help serve their communities. Digital signage can make a positive impact in a number of ways, regardless of the circumstances.

Offering safety tips

One easy way digital signage operators can do good is by offering safety tips on their displays. This can be anything ranging from information to stay safe during a hurricane or how to identify suspicious activity in an area. Other examples include:

• Offering hygiene techniques during normal times.
• Reminding drivers to watch for school children during school hours.
• Reminding drivers not to text and drive.
• Raising awareness for good causes.

One way to build up good will with a community is to prove that you actually care about the community. For businesses that use digital signage, it can make a big impact if you use some of your digital signage fund to raise awareness for important issues.

For example, a retailer could run a campaign to fight hunger and offer customers a coupon if they scan a QR code on a display and donate to a fund to provide food for the food insecure in their community. Or a gym could partner with organizations that offer healthy meals to schools in impoverished areas and invite customers to join in this effort on displays.

Celebrate local culture

Finally, digital signage can help make a big impact for local businesses and events that make up the heart of a community. By celebrating the community, residents will appreciate the displays more and pay attention to its other messages.

This can take several forms, including:

• Offering discount advertising programs to local businesses.
• Raising awareness for local events.
• Celebrating inspiring figures from that town/city.
• Celebrating unique/quirky aspects of a town.

Digital signage, as a communication medium, is extremely useful as an advertising tool, but it shouldn't only be used to push sales. It should also make a real impact in the lives of the people who view it. It can and should be used to deliver positive messages.

About Bradley Cooper

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Bradley Cooper is the editor of ATM Marketplace and Food Truck Operator. He was previously the editor of Digital Signage Today. His background is in information technology, advertising, and writing.

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