Blog
2014 digital trends and tips
December 18, 2013 by Laura Miller — Director of Marketing, Kioware
Earlier this week, Forbes magazine reached out to marketing thought leaders for their predictions on what 2014 will bring for digital trends. We've summarized and listed the top points (as we believe they apply to self-service and kiosks) below.
For the complete article, visit forbes.com.
- Provide Customer Centric Information that is helpful to our target customers.
- Join mobile and social together to reach audiences at the heart of their digital usage
- Identify targeted niche communities.
- Identify ways to reach current and new customers long term and in a sustainable way.
- Continually engage prospective buyers to consider your brand, product, or store.
- Use new mediums (like video).
- Provide the right value in exchange for data on where your customers are.
- Leverage communities of your customers/target audience members.
- Co create with customers.
- Integrate social into the product experience.
- Launch your own content platform.
- Use Native Advertising.
- Use UX Design to shape behavior.
In short, self-service kiosks can be used to build communities both socially and organically. These and other customer touch points can allow brands to interact more fully with the customer in an authentic and mutually beneficial manner. Consider the customer's interaction (via UX) when designing your self-service application and provide value for any data you are seeking. Use video and allow customers to co create with you on your branding message, advertising, products, and communication. Find the touch points at which you can authentically interact with your customer and build on those interactions to improve your product, your brand, and the customer experience.
2014 provides us with the opportunity to start anew with our efforts to give an authentic voice to our brands. How can you change your existing self service offerings to incorporate any one of the trends above?
