Customer Experience

Don’t miss ‘Phygital: Where Physical and Digital Intersect’

The Self-Service Innovation Summit, being held Dec. 14-16 in Hollywood, Florida, will explore 'Phygital: Where Physical and Digital Intersect,' in a panel talk on Dec. 15.

Image provided by iStock.

September 1, 2021

In a retail marketplace where consumers want to shop wherever and whenever they please, brands need to offer a variety of purchasing touchpoints, including self-order kiosks, in addition to online and traditional stores.

Hence, the future of retail can best be described as "phygital," a blending of the traditional physical and the emerging digital channels.

The Self-Service Innovation Summit, being held Dec. 14-16 in Hollywood, Florida, is addressing the issue in a panel session, "Phygital: Where Physical and Digital Intersect," at 10 a.m. on Dec. 15, in which experts will explore what brands are doing next to innovate their phygital customer experiences.

Panelists include:

• Rob Bence, director of digital technology of United Airlines.
• Rebecca Faulconer, president of Retail Automation Consultants.
• Tom Ferguson Jr., founder and CEO, Rise Southern Biscuits & Righteous Chicken.
• Alejandro Rodriguez, founder and CEO, Pharmabox.

To register for the summit, click here.