Setting Yourself Up for Success
Considering a kiosk project? Clearly defining the audience and purpose of your kiosks before starting out will help maximize your project’s chances of success.
With the increasing prevalence of touch-enabled devices, consumers today expect to be able to touch the screens they see and get a response.
According to a January 2017 study by the Pew Research Center, 77 percent of Americans own a smartphone, while 51 percent own a tablet computer. This translates to a new level of familiarity and comfort with touch screens and increasing expectations about how technology can be used in our daily lives.
Those expectations are creating tremendous opportunities for interactive kiosks. Such devices can be an important part of a larger strategy to engage this new breed of digital consumers.
Although the benefits of a self-service kiosk are many, ensuring the success of a kiosk project requires some advance planning. In this white paper, we discuss the implications of the following questions:
- Who is going to use these kiosks?
- What functions will the kiosk serve?
- If most people already own a smartphone, wouldn’t it be easier to just develop a mobile app?
Understanding the answers to these questions can put your next kiosk project firmly on the path to success.
Download this guide by Kiosk Group to learn more.