Michael Ionescu
Since 2004, Ionescu has built a proprietary software/hardware package for state tourism and hotels. Ionescu believes successful kiosk networks are built upon ongoing collaboration between the client and provider to develop flexible systems that clients and users are happy with for years. wwwView Michael Ionescu's profile on LinkedIn

Expectations for interactive kiosks in 2014

More than once over the past few years have I heard that the ever expanding functionality of smartphones will eventually make interactive kiosks obsolete. I think the continued growth of the kiosk industry is proving that statement wrong. On the...

One key feature of future digital signage applications

As we've seen over the past few years, the growth of large screen interactive displays has increased dramatically. I believe what keeps adoption from growing even further, in addition to its higher capital requirement, is the lack of a clear...

Success in execution: What kiosks can learn from other interactive applications

My last blog argued for the need for "economy of action" when it came to the building out of self-service networks. Simply put, it means that whatever function an interactive kiosk is going to provide, it should be able to...

Economy of action: The No. 1 consideration before a self-service deployment

My last blog detailed a poorly developed kiosk solution that was in an Ann Taylor retail store, and it got me thinking about some of the main considerations organizations should think through before implementing interactive projects. Too often, self-service solutions...

3 unintended consequences of poorly designed interactive retail screens

I was out with a friend shopping in the mall not too long ago – a place where I always like to pay attention to how marketing is slowly changing within the space. In some of the larger, higher profile...

Consider these 5 things when purchasing kiosk hardware

Over the years I've worked with a number of different kiosk manufacturers. Over the course of those interactions I've learned a few things for potential resellers to look out for when selecting any digital kiosk.

The uninspired kiosk design

Ever since my brother and I started the company building and maintaining interactive self-service networks, we put a strong emphasis on providing a unique and quality product design. We provide a lot of public-use products, so we always asked ourselves if our design choices could stand out in a crowd.

How self-service networks can learn a thing or two from smartphones

If you want to take a look at the true potential of self-service networks, it's important to look at how the smartphone functionality is evolving. Even though smartphones are focused primarily on private, individual use and self-service digital networks are...

Seeing the future of digital networks in movies

I don't normally like to follow a particular trend on the internet, but I've read several articles discussing in what ways the movie Minority Report has predicted the future of technology. It got me thinking about ways in which Minority...

The inevitable rise of interactive/digital media

My previous blogs have discussed some of the biggest hurdles facing digital interactive media in today's public space. One of the biggest obstacles has been the smartphone explosion, as the growth of interactive displays suffered while marketers shifted more focus toward mobile advertising.

The workflow issue for self-service/digital networks

In many ways, self-service networks and the digital signage industry continue to grow. But for many of the smaller businesses who need to be more budget conscious, there is a key hindrance to the widespread adoption of digital technologies: workflow....

Are we there yet? Why is it taking so long for digital signage to catch on?

When my brother and I first started our digital signage business, there were many instances in my environment that made me think, "Digital screens are a no brainer! Who wouldn't want to add this to their business?" It wouldn't be...

What is a mobile kiosk?

A comment to my last blog challenged whether iPads were a viable substitute for traditional interactive kiosks and further questioned the definition of a "mobile kiosk." I wanted to take a moment to tease these out a bit. For this...

The iPad kiosk debate continues

After reviewing the responses to my last blog, I thought it might be better to compile my responses into a new blog rather than address each comment separately in the comments section. I'm going to try to cover the most salient comments below.

iPad kiosks: The cheap, unreliable kiosk solution

My company has been experimenting with iPad kiosks for about a year now, because we wanted to test the feasibility of using them for streamlined kiosk projects that, if successful, could pave the way for an easy to replace all-in-one...

How to ensure self-service solutions pay you back

There is nothing more frustrating to me than seeing an interactive kiosk/digital display out in public that either does not work or is so lagging or unresponsive that it's virtually non-functional. All I can think of is yet another wasted opportunity.

Public perception: What holds the kiosk industry back

Over the years, it has seemed like the biggest problems for many self-service kiosk networks has been two main things: Long-term maintenance and justifying the cost of the network. And it is important to note I am referring to interactive digital screen kiosks as opposed to the Red Box DVD rental kiosk or a Best Buy vending machine, for example.

The dangers of using the 'K' word

I just wanted to take a moment to expound a little bit on a piece in my last blog challenging that the term "kiosk" is a much too general and outdated word used to describe the newer generation of interactive...

What's a kiosk?

I try not to use the word kiosk when speaking with potential clients. For those of us who are in the kiosk industry, and even for those of us who browse this website, we are very familiar with the idea of the modern kiosk, which typically refers to some sort of digital interactive standalone device that helps provide a service to someone.

Bad execution: Why good kiosk ideas fail

My last blog detailed some kiosk programs that I thought have been relatively successful in recent years. The common theme of these successful programs seemed to be largely that they differentiate well, and even more importantly, they provide a convenient service that makes the consumer's life easier.

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