Understanding the Relationship between Digital Technology and Location-Based Marketing

Sponsored by:
July 28, 2011

White Paper

Developing a customer experience via digital technology is changing the way people shop, dine out, and learn about products. In this white paper, sponsored by Nanonation, the benefits of linking relevant content to digital screens include:

  • Use of location-based applications on smartphones
  • Consumers drive the demand for technology and also foot the bill for it
  • Content can be delivered via almost any digital screen

Topics: Augmented Reality , Customer Experience , Digital Signage , Mobile

Companies: Nanonation

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