The Incentive's Role in a Survey Program's Success

 
Publication Type:
Case Study

Published / Updated:
Sept. 11, 2009
Take-and-bake pizza chain Papa Murphy’s enticed its survey participants to complete a survey, enter a drawing to win an iPod, and forward the survey invitation to their friends. After sending 1,400 emails, a 119 percent conversion rate was reached with 266 more people completing the survey than were contacted directly by email.

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