About the sponsor
Chapter 1 The basics of self-checkout
How it works
Who it works for, and who it doesn't
Case study: Giant Foods
Chapter 2 Self-checkout in depth
Integration with loyalty programs
Chapter 3 Challenges and concerns
The security concern
The customer service issue
It takes jobs away
Self-checkout and alcohol: A dangerous mix?
Chapter 4 Determining ROI
Is my store right for self-checkout?
Self-checkout and its implications for small- and medium-sized retailers
How long until it pays for itself?
Case study: Tops Super Foods
In the middle of the 20th century, a quantum shift took place in the way consumers bought a certain item. Prior to that time, if you wanted gasoline for your car, you pulled up to a service station and waited while an attendant came out and filled the tank for you.
Self-service at the gas station changed all that, and today the full-service gasoline lane is almost an anachronism.
Something similar happened in retail a little over ten years ago, when self-checkout units started popping up in grocery stores. At first, they were greeted with suspicion; people thought, "They want me to do that? I thought they were supposed to do the scanning and bagging." But today, self-checkout is a beloved facet of retail, and is the first choice for a growing number of users.
For the most part, adoption has been the highest at supermarkets and big-box retail stores, but an evolving number of technologies and innovative designs means that in the next few years, it will be possible for self-checkout's benefits to be applied at virtually every type of customer-facing business.