Is it iPad or Something Else?
Jan. 18, 2012
In the beginning the coolness factor was the attraction of placing tablets in a retail environment. The initial infatuation with image has given way to the recognition that tablets can enable interaction across channels and keep physical stores on the frontlines of customer engagement.
Just as kiosks have become an intuitive tool for many consumers, there is a growing expectation that mobility will also contribute to a seamless and more satisfying retail experience.
Now businesses can place an iPad or other tablet, on a stand, in a counter unit, at the shelf or in someone’s hands.
Frank Mayer and Associates, Inc.