Food on the Fly

Sept. 2, 2009

Case Study

At the new McNamara Terminal in Detroit Metropolitan Wayne Country Airport, grabbing a quick meal is easier than ever. Delaware North Companies Travel Hospitality Services partnered with NEXTEP SYSTEMS to bring digital menu boards to its Popeyes Louisiana Kitchen and Coffee Bean & Tea Leaf locations in the airport. In addition to getting the attention of customers in a crowded airport terminal, the digital menu boards:
  • Make ordering easier, increasing efficiency
  • Offer suggestive selling of the restaurant's most profitable items
  • Provide real-time updates of price and inventory changes

Topics: Customer Experience , Digital Signage , Monitors , Restaurants , Retail Digital Media , Retail Digital Signage , Successful Kiosk Projects , Tourism & Travel


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