The purpose of this paper is to help clients avoid problem scenarios by initiating a kiosk or interactive merchandising program with clearly defined goals that will lead to appropriate budget parameters. The following checklist and related considerations can be used for internal discussions to define the scope of a project. A conscientious in-store merchandising company should be willing to help a client work through any of these questions with the objective of arriving at a working number.
The In-store merchandising industry has changed over the last decade. The initiation of a project is a more collaborative effort than it used to be. Projects may cut across merchandising, marketing, purchasing, information technology, operations and customer experience departments. Each of these functions brings a unique perspective on planning and execution.
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