Fanzz sports apparel stores have over 500,000 sports related products ranging in color, size, teams and players. Located in high-end retail locations, the amount of products stocked at each location is limited and can vary greatly. The complete inventory is available at the online Fanzz store where store employees place orders for in-store customers.
But using the point-of-sale computers created an impersonal and cumbersome shopping experience. Fanzz executives wanted to make the in-store ordering process more personal and introduce customers to the wide range of products available online.