"Pop-up" kiosks have become the latest trend in retail. Digital signage is acting as the ideal partner to these kiosks by acting as a virtual salesperson to explain the product and guide purchasing decisions.
Travelers expect instantaneously information. Slow, inaccurate and outdated information simply will not suffice. Wayfinding kiosks and signage are helping raise transportation's IQ.
In this week's episode of TNT's hit drama Rizzoli & Isles, titled "Fake it 'til you Make it", Jane Rizzoli, interacts with a car rental video conferencing kiosk when visiting Los Angeles from their native Boston. The kiosk is the star of the scene as they attempt to submit payment and upgrade their vehicle.
Recently, visitors at the EMP Museum in Seattle were faced with the dark side of the Force as they confronted the original Darth Vader suit from the original trilogy, and then heard his haunting breathing emanating from a tablet kiosk.
From an Under Armour installation that tests athletic ability to a Warby Parker photo booth experience, interactive customer experience was the order of the day at the inaugural Interactive Customer Experience Summit, held June 28-30 at the Sofitel Chicago Water Tower.
Customers expect a personalized experience that surprises and delights them, and most will trade bits of information about themselves if they receive something in return.
Technology should be used in way that's natural for consumers to interact with, and enhance the brand story, rather than be the story itself, says Ben Putland, director of software analysis and development for Grand Visual.
Customers can now craft their own burgers with McDonald's new "create your own taste" touchscreen kiosks. This is part of McDonald's initiative to boost lackluster sales.
Consumers want to interact with technology, but that technology has to make sense for both the business and its customers, says Paula Suarez, director of software analysis and development for Dickey's Barbecue Restaurants Inc.
Kiosks traditionally serve the purpose of allowing customers to check out or access information without the assistance of a customer service representative. They should be viewed now, more than ever, as an additional piece to the customer service puzzle.