KioskMarketplace How-to Guide Self-Service at Supermarkets and Grocery Stores
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Overview
| Table of Contents
| Introduction
| Free Download
Do you remember what your hometown grocery store used to look like? I’m sure it’s not what it looks like now.
For me, the grocery-store experience of my childhood consisted of rides in the shopping cart, long lines at the deli, friendly checkout employees and lots of tabloid reading. Many of those things still exist, but yesterday’s grocery environment doesn’t come close to the amusement park of machines, items and opportunities available at today’s supermarkets.
Small, medium and large grocery chains have evolved into more than just a produce
section and a bread aisle. The stores of today provide a unique shopping experience for customers looking for a quick and more efficient way through the store.
The notion that retailers will provide a unique shopping experience is a relatively new concept. unlike most store technologies over the last few decades, self-service options truly give retailers the chance to provide this unique experience. If successful, you separate yourself from the pack. If a deployment is unsuccessful, you risk lowering customer satisfaction — or worse, losing customers.
Thanks to the adoption of self-service technology at grocery stores, today’s food shoppers can literally serve themselves at multiple areas throughout the store. Instead of waiting in long lines, shoppers can order their deli meats, pick up some flowers and a DVD, and then proceed to check-out, all in one area.
The self-service trend — through self-checkout — kiosks or other mobile devices, has been in grocery stores for a few years now. And its popularity has never been more evident. Almost every time I head into a grocery store now, there is a line to use the self-checkout lanes, an indication that stores might need a few more machines to handle the increasing consumer demand for choice and do-it-yourself technology.
As more and more people continue to choose the self-service route, grocery store employers will most likely begin adding more systems. And I predict that those without self-service in their stores will get with the program.
The following research guide will give you an insight into grocery self-service. It’s designed to give you an overview of the multiple facets of self-service in the grocery environment.
It also provides examples from several grocery chains and companies that have implemented self-service successfully, including some of the things they did wrong and how they fixed them.
After reading this guide, you will have the basics for deploying self-service in grocery stores and supermarkets. I’d like to thank IBM, whose sponsorship of this guide enables us to provide it to you at no charge.
Download "Self-Service at Supermarkets and Grocery Stores"
Overview
| Table of Contents
| Introduction
| Free Download
| 
