The Transitions Optical Interactive Merchandiser educates consumers and store personnel regarding the variety of photochromic lens options available. This free-standing kiosk is unique as it incorporates a UV-LED light to simulate outdoor UV rays to allow consumers to experience how quickly Transitions lenses activate when exposed to the UV light.
The kiosk provides:
Access five content areas including:
Understanding the importance of regular eye exams
Experiencing the benefits of Transitions lenses in simulated lighting situations
Conducting a self-assessment to learn which lens is best for their lifestyle
Lens registration Receiving in-store promotions
Each Transitions Optical display has 72 UV-LED light bulbs built into the unit. Activated via touchscreen, a demonstration card is placed under the bulbs and within 12 seconds consumers can remove the card and see how the lenses darken when exposed to UV light.
Educational programs including various medical conditions and selling tips for eyecare lenses and frames are easily accessed by store personnel.
Add value and drive incremental sales with mobile charging stations, keeping consumers charged up. Mobile charging stations accommodate a variety of mobile devices including smartphones, iPads and tablets.
ITI self-service kiosks provide self assisted, full-service capabilities at these DMV sites. Each ITI self-contained terminal houses fully integrated systems which allow consumers to complete a variety of DMV transactions.
David Anzia is Senior Vice President-Sales for Frank Mayer and Associates, Inc. With twenty-plus years at FMA, David has been instrumental in developing and nurturing numerous long-term account relationships that have contributed to the company’s success.