Transitions Optical Interactive Merchandiser

The Transitions Optical Interactive Merchandiser educates consumers and store personnel regarding the variety of photochromic lens options available. This free-standing kiosk is unique as it incorporates a UV-LED light to simulate outdoor UV rays to allow consumers to experience how quickly Transitions lenses activate when exposed to the UV light.

The kiosk provides:

Consumer Education

  • Access five content areas including:
  • Understanding the importance of regular eye exams
  • Experiencing the benefits of Transitions lenses in simulated lighting situations
  • Conducting a self-assessment to learn which lens is best for their lifestyle
  • Lens registration Receiving in-store promotions

Product Demonstration

Each Transitions Optical display has 72 UV-LED light bulbs built into the unit. Activated via touchscreen, a demonstration card is placed under the bulbs and within 12 seconds consumers can remove the card and see how the lenses darken when exposed to UV light.

Store Education

Educational programs including various medical conditions and selling tips for eyecare lenses and frames are easily accessed by store personnel.

Transitions Optical Interactive Merchandiser
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David Anzia
David Anzia is Senior Vice President-Sales for Frank Mayer and Associates, Inc. With twenty-plus years at FMA, David has been instrumental in developing and nurturing numerous long-term account relationships that have contributed to the company’s success.