Nov. 29, 2012
Social media and photo booths get one step closer with the FanShots kiosk, a system that tracks user behavior using a Microsoft Kinect-like device and mines social data to gain marketing information.
Massechusetts-based Mobiquity, a mobile services company, installed the first kiosk in the Sun Life Courtside Club at Boston's TD Garden for Celtics basketball fans to take pictures of themselves and share them across social media accounts, cfoworld.com reported.
Users stand in front of the unit and have a series of photographs taken. During user interaction, the kiosk is watching its users with an Asus Xtion Pro motion and depth-sensing camera, much like a Kinect sensor. Since there are no print-outs, the images are emailed, allowing marketers to tell when the email is opened, who is opening it, who the image is being forwarded to.They also can tell where the image ends up on social networks through unique hashtags.
"The sensor allows us to be able to track who is going by and who is approaching the device," said Skylar Roebuck, a product manager with Mobiquity. "You could create a skeleton of a person's body and you can track their hand. What could you do with that kind of functionality?"
Read more about photo kiosks.