Smart Poster Ltd. this week launched Smart Stickers featuring NFC technology, doubling the company's NFC product offering following the launch of the Enlighten Smart Poster last year, according to a company press release.
The Smart Sticker range was rolled out at the Retail Business Technology Expo at London's Earls Court in collaboration with sign manufacturer Signbox, demonstrating new proximity marketing opportunities to the retail and leisure sector.
Manufactured from durable polyester film, Smart Stickers can be attached to shop windows or doors for an eye-catching "call to action" to engage consumers, Mark Bartlett, managing director of Smart Poster, said in the release.
"NFC Smart Stickers and Smart Posters will certainly lead the way in proximity marketing developments over the coming months," he said. "Not least because of the endless communication opportunities the technology presents to businesses, but due to the very nature of the technology, consumers must 'opt-in' to engagement, unlike Bluetooth and location-based services, giving consumers more control and combating any privacy concerns."
The sticker's NFC tag can be packed with information, which is retrievable by NFC-enabled smartphone users with a proximity tap of their handset. Businesses can send tailored, relevant information to a smartphone handset in seconds. Smart Stickers can be custom printed with any image or graphic to match a business's desired engagement experience, Bartlett said.
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