Jan. 14, 2013
Reflect Systems Inc., a national full-service provider of digital out-of-home merchandising and advertising solutions, announced today that it will attend the 102nd annual National Retail Federation BIG Show from Jan. 13-16 in New York City. Reflect will showcase its latest technologies through special displays in the booths of its major vendor partners, Intel, Seneca and HP.
"The National Retail Federation show is a great venue for us to showcase our latest products and capabilities for thousands of professionals in the retail industry from all over the world," said Vince Bove, SVP for Reflect, in the announcement. "We're honored and excited to have the opportunity to showcase our latest technologies with valued partners like HP, Seneca and Intel, who continue to contribute so much in terms of innovation and ingenuity to the retail industry as well."
Reflect will feature three technologies at the NRF Show, the ReflectView Touchpoint solution for interactive applications, the ReflectView MediaPoint solution for dynamic digital signage content, and the ReflectView Tablet solution for assisted selling and product demonstrations.
Visitors to the Intel booth will be greeted with an interactive kiosk powered by The ReflectView TouchPoint solution, which is designed for interactive displays. TouchPoint supports customers' touchscreen activity and interaction with physical sensors, buttons and product lift triggers, and is used in welcome areas, customer service and shopping zones such as end-caps, and product demo locations.
TouchPoint can also be used to integrate in-store digital media with Web, social and mobile strategies to create a connected multichannel consumer experience, the company said. The interactive greeter kiosk will provide booth visitors with wayfinding within the Intel booth as well as self-service information on Intel's Ultrabook. Also in the Intel booth, the IT Command Center, powered by Reflect and CompuCom, will showcase the remote management of complex retailer infrastructure comprised of different form factors such point of sale, digital signage, kiosks, tablets and smartphones in a store location or in multiple retail locations.
The ReflectView MediaPoint solution will be featured in the HP booth as it is used for passive media messaging and supports HD media, screen segmenting with images, videos and dynamic content such as real-time information or social media content. MediaPoint is utilized for content designed to drive shopper behavior with targeted and timely product promotions and branding in areas such as general customer wait areas, store departments, end-caps and in-aisle product promotions.
In the Seneca booth, the ReflectView Tablet solution will showcase the ability to easily change on-screen content and the solution's ability to drive product drill downs available with the touchscreen activity in the Seneca booth. This feature provides store associates and employees with assisted-selling capabilities creating a more knowledgeable customer service experience. The ReflectView MediaPoint and ReflectView TouchPoint solutions will also be demonstrated in the Seneca booth.
Read more about retail digital signage.