Purdue Basketball goes interactive

April 2, 2012

XOS Digital Inc., a provider of content management solutions and digital media services for collegiate and professional sports organizations, has completed audio/visual installations, including interactive fan elements and coaching technologies, within Purdue University’s Mackey Arena.

XOS designed custom fan-facing technologies to develop Purdue’s new “Ring of Honor.” This new area within the arena includes interactive trivia kiosks and an in-venue iPad application for VIP ticket holders.

“The Boilermakers have a rich history of both men’s and women’s basketball, and the Ring of Honor pays tribute to each team’s historical legends,” Chris McCleary, CEO, XOS Digital, said in a company press release.

“Our expertise in interactive technology, digital media and coaching workflow enabled Purdue to work with a single organization to accomplish all of its goals. This project focused on enhancing the fan experience and providing the latest digital technology to both coaches and players.”

The Mackey Arena is home to The Mackey Plaza and Ring of Honor, both of which digitally capture the history and the current state of Purdue athletics through a variety of video content. As part of the Ring of Honor, XOS Digital implemented technology and hardware components, while long-time creative partner Downstream, a Portland-based design firm, provided creative services for the fan-facing elements which include:

  • Meet the Coach – Biographies of current coaches
  • Coaching Legends – Previous coaches’ records, biographies and video clips
  • Purdue Teams – Men’s and women’s teams, players and history
  • Memorable Moments – Video highlights of memorable games
  • Purdue in the Pros – Biographies, stats and video clips of players in the NBA and WNBA
  • Purdue Pride – Trivia on Boilermakers history and traditions

Fans can now test their Purdue knowledge or brush up on historical team content via a variety of formats such as interactive trivia, games, photomontages and video — all with graphics using touchscreen monitors on individual kiosks. Each kiosk has an LED display, speakers and control buttons. The Mackey Plaza holds 15 LED displays, all showcasing current content from each sport. All kiosks are controlled using an AMX system which allows administrators to update and control content from any web-enabled device.

Once inside the arena, a select group of 66 VIP basketball season ticket holders receives brand new Apple iPads, each with the custom Purdue app. These include replays not shown on the video board. The app also includes player biographies and scores of other BIG TEN games.

Read more about display technology.

Topics: Customer Experience , Digital Signage , Display Technology

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