NFC bootcamp for digital signage, kiosks headed to London

April 3, 2012

NFC Bootcamp announced that its first international boot camp will take place in London at Screenmedia expo 2012, a trade show dedicated to digital screenmedia, marketing and technology.

The NFC Bootcamp will be presented from 9 a.m. to 5 p.m. May 16 and 17. Presented by OTA Training and Merchant 360, the NFC Bootcamp is a globally standardized Near Field Communication educational series. As the NFC ecosystem begins to mature and moves from payments to more marketing based applications, there is an increasing desire for business leaders to understand just how they can harness the power of NFC to drive brand awareness and increase revenue, according to the announcement.

As a special feature of this inaugural European NFC Bootcamp event, the NFC Showcase will be located on the Screenmedia expo trade show floor where attendees from both events can experience firsthand how NFC works from the world's leading NFC companies. Sponsors of the Bootcamps include NFC ecosystem companies like Device Fidelity, Identive, ACS, Cellotape, Blue Bite, Mobile Monday Seattle, Maxim and NFC Jobs.

Robert Sabella, CEO and founder of OTA Training, which produces the NFC Bootcamp series, said, "Near Field Communication will change forever how consumers engage with digital media. There is no better place to come and understand the impact this technology is going to have on the industry then at Screenmedia expo."

Mark Pigou, show director, Screen Events Ltd, said he was pleased that these two events could be co-located.

"Screenmedia expo is evolving in line with the continued convergence of digital place based media platforms so for 2012 we will be showcasing more connected devices and important emerging technologies such as NFC," said Pigou. "Having this specialist NFC Bootcamp at the expo adds great value to visitors wanting to learn what this powerful technology is and how to use it to further brand reach and impact."

Space is limited for this inaugural event. To register for the NFC Bootcamp, visit

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Topics: Tradeshows

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