Macy's using kiosks to mimic online shopping experience

April 13, 2012

The success of his company's online sales is inspiring Macy's chief  executive Terry Lundgren to deploy kiosks to give in-store shoppers an experience similar to that of shopping online, according to a story from Reuters.

Some ideas include in-store kiosks that allow customers to see reviews and pay on the spot. Another idea is an electronic concierge in the cosmetics section that recommends skin care products.

A few Macy's locations are already testing Beauty Spot kiosks, with more appearing in other locations in the coming years, Lundgren said. The retailer is also working on an "Endless Aisle" platform that could feature on the mobile device specific products available not just in that store but across all locations.

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Topics: Customer Experience , Kiosk Design , Retail

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