Cosmetics counter gets dolled up with transparent digital signage (Video)
July 31, 2013
Inglot, a cosmetics company specializing in makeup and cosmetics accessories in the Netherlands, is enhancing its products' beauty factor in-store via transparent digital signage display cases from AOPEN, according to an announcement from AOPEN.
According to the announcement, Inglot is known for its wide range of colors and for creating new ways for cosmetics to be packaged and applied, and now the company is expanding its design strategy to its stores. Inglot stores are typically located in shopping malls and large department stores, where distinguishing a brand from the competition can be challenging.
AOPEN said it suggested installing a transparent display, to give a new dimension to Inglot's merchandise by using video, images and graphics played in front of the featured products. The solution also aligned with Inglot's sense of style and innovation, the company said.
"Inglot is seen as a beauty expert and we wanted to extend that ethos throughout our shopping display, making it a compelling and glamorous experience while driving sales," Inglot Cosmetics Commercial Manager Sharon Wertheimer said in the announcement. "The transparent display makes both our store and our products look more appealing, and has really helped us to achieve our goals."
But the transparent display does more than just showcase products, the company said. Built inside a kiosk, it also features a video camera that can measure customers' viewing behavior and capture audience statistics such as gender and age group.
"This digital solution has given Inglot the tools to measure and analyze consumer behavior, which helps them build the best strategy to increase sales," said Gabriëlle Offringa, marketing manager for AOPEN Europe, in the announcement. "At Inglot we are tracking the number of visitors, the amount of time they spend viewing the display and their gender. We can compare this data to previous sales numbers, and instantly determine how effective the campaign has been, and Inglot's success."
And the results have been clear in a short time.
"After having the display now in operation for two months, we have seen an increase in sales, and we are also gathering valuable marketing information from the audience analytics system," Inglot's Wertheimer said. "We are even getting compliments from nearby shop owners for implementing such an innovative product display."