Aug. 3, 2011
Customer Engagement Technology World has announced the first of its four "visionary keynote presentations" scheduled for this fall's CETW show in New York City, Nov. 9 and 10.
David Berkowitz, the senior director of emerging media & innovation at digital marketing firm 360i, will present, "Ten Mobile Social Trends for 2012 and Beyond."
CETW General Manager Lawrence Dvorchik sent out the announcement that included this description:
Two of the biggest shifts in consumer behavior are converging to radically alter buying behavior. Customers are relying on friends' and strangers' feedback at every stage of the shopping process while constantly sharing their own opinions and content. Meanwhile, as most mobile users adopt smartphones, it's easier than ever for customers to make purchase decisions on the go — though that may mean they're purchasing from your competitors. Get past the hype and buzzwords and uncover ten of the most important trends sitting at the intersection of mobile and social media. By the tenth one, you'll be better prepared to embrace the year ahead and explore the trends that matter most to you.
(For more information on digital signage and mobile interactivity, visit our Mobile Interactivity research center.)