Best Buy begins roll out of audio kiosk program

Oct. 24, 2012

Turtle Beach, a provider of gaming headsets, and Best Buy are launching an in-store interactive kiosk program that delivers a fully interactive and educational experience, while giving Best Buy customers access to samples from Turtle Beach's product line-up.

According to a press release, the kiosks will feature a touchscreen tablet and an Android-based application, through which customers can access a guided tour of key features. 

In addition, Turtle Beach and Best Buy will be able to remotely update content within the application to maintain fresh content for consumer engagement, such as in-store promotions, new products or new trailers from partners, the announcement said.

"Best Buy has been a strong partner and we're very excited to launch the interactive kiosk in stores," said Bob Picunko, chief marketing officer at Turtle Beach. "The Turtle Beach interactive audio kiosk sets a new standard for retail displays, and should prove to be a great tool for consumers looking to purchase a gaming headset."

Read more about kiosks in retail.

Topics: Assisted Selling/POD , Interactive / Touchscreen , Retail

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