ArmorActive provides augmented reality at sporting goods store

Oct. 30, 2012

Sporting goods retailer Scheels recently installed an ArmorActive iPad kiosk in its Sandy, Utah, megastore, providing shoppers a taste of augmented reality.

According to a press release, the kiosk consists of an ArmorActive iPad kiosk mount and stand, located across from a scenic backdrop and hand-held mini green screens. The iPad itself is secured with ArmorActive's Evolve enclosure, while power-backup solutions were also implemented into the stand to ensure the iPad will run throughout all business hours.

Scheels shoppers choose from a selection of digital props that will fill in the green screen after their photos are taken in front of the backdrop. The pictures can be sent to the shopper's email or shared with friends, the announcement said. Scheels reports that 250-400 emails are being sent per day from the ArmorActive kiosk by their customers.

"This new photo experience is very popular with Scheels' customers and a smart marketing strategy overall," says Nick Ames, CMO of ArmorActive. "At any time, there are groups waiting to take their turn with the application. Users love playing with the iPad and sending the pictures to their friends, spreading the Scheels brand and advertising their customer experience."

Read more about kiosks in retail.

Topics: Augmented Reality , Kiosk Design , Retail

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