Media Kit

Fb Share

I don't normally like to follow a particular trend on the internet, but I've read several articles discussing in what ways the movie Minority Report has predicted the future of technology. It got me thinking about ways in which Minority Report has predicted several real-world uses for interactive digital technology.

In Minority Report, the setting is a futuristic society that depicts the potential impact digital technology might have in our lives.

Featured in the film is facial recognition software, which is most relevant to today's digital signage industry. One scene depicts a futuristic mall where scanners are placed throughout. Upon getting close to one of the scanners, the customer's eye is scanned and the person is instantly recognized from a database. Afterwards, an advertisement is displayed that is be specific to that person's identity. Ads were generated to target a person's specific buying preferences, size, age and gender. 

When I first saw the film years ago, I never thought this type of advertising platform could come to fruition, but the foundations of this platform actually are alive today. One of my clients, for example, uses a high-definition camera to identify people walking into highway rest stops. The camera is so precise that it can identify people based off of gender and potential age. The camera also scans the license plates of every car driving through to gather statistics on the states of origin of each of the automobiles.

Even digital signage in the retail space can now be equipped with cameras that identify the gender of the person walking by and display a video advertisement appropriate for the gender. The camera can also track whether or not a passerby stops to view the ad, and if so, the length of time that someone stays to view it. While it is a far cry from the privacy-invasive retina scan featured in the film, technology already is fairly close to similar functionality.

So what do you think? Is it worth the risk of crossing the gray line of potential privacy invasion to deliver targeted ads that would interest you as a consumer, or is it better to take away cameras and just deliver random ads to consumers?

Related Content

User Comments – Give us your opinion!
Products & Services

Travel and Tourism Kiosks

http://global.networldalliance.com/new/images/products/6263.png

6263/Travel-and-Tourism-Kiosks

KioWare Browser – Browser Lockdown Software

http://global.networldalliance.com/new/images/products/4954.png

4954/KioWare-Browser-Browser-Lockdown-Software

Olea Chicago Kiosk

http://global.networldalliance.com/new/images/products/6301.png

6301/Olea-Chicago-Kiosk

CUSTOM's TG2460II - Small Ticket Dispenser

http://global.networldalliance.com/new/images/products/TG2460II_100px.jpg

1236/CUSTOM-s-TG2460II-Small-Ticket-Dispenser

Slabb X6 Transaction Processing

http://global.networldalliance.com/new/images/products/2193.png

2193/Slabb-X6-Transaction-Processing

EPSON M-T300 Series Thermal Printer Mechanisms

http://global.networldalliance.com/new/images/products/Telpar_Epson_M_T300.jpg

2406/EPSON-M-T300-Series-Thermal-Printer-Mechanisms

Gaming KIOSKS

http://global.networldalliance.com/new/images/products/4617.png

4617/Gaming-KIOSKS

KioWare® Full for Android™ with Server

http://global.networldalliance.com/new/images/products/4950.png

4950/KioWare-Full-for-Android-with-Server

Thermal Printer - X-56

http://global.networldalliance.com/new/images/products/2812.png

2812/Thermal-Printer-X-56

About Custom Group

http://global.networldalliance.com/new/images/products/Custom_Logo_100.gif

1235/About-Custom-Group

Surviving self-service: from Design to Execution

Latest posts by Michael Ionescu
Michael Ionescu
Since 2004, Ionescu has built a proprietary software/hardware package for state tourism and hotels. Ionescu believes successful kiosk networks are built upon ongoing collaboration between the client and provider to develop flexible systems that clients and users are happy with for years.
EMV, PCI and the ATM Industry
CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.