Sept. 18, 2011
Most retailers understand that kiosks can help educate consumers and push products. The question that many may have is whether to engage off-the-shelf units or to opt for custom-designed kiosk equipment.
To help retailers answer the question, KioskMarketplace.com has published a free guide called Weighing the Options of Off-the-Shelf and Custom Kiosks. It compares the reliability, cost, durability, and design options of both custom and off-the-shelf kiosk options.
"When talking about which one to use, (the deployers) need to have an open mind," Frank Olea, CEO of Olea Kiosks Inc., said during an interview that was included in the white paper. "I've got a lot of customers convinced they want a custom kiosk, and that's the way they'll go. Then, when you sit down and talk about everything, they realize standard isn't such a bad idea. "
Conversely, Olea said that some clients who began campaigns with standard models have switched to custom designs because of all the options they offer.
"Custom designs can be anything you can imagine," he said. "Customers have needs based on different things."
The white paper includes an interview with an executive of the outdoor retail giant Cabela's, about the company's past launch of off-the-shelf kiosks and its new deployment of more custom machines.
Revenue generated for Cabela's by kiosks -- the company now has 275 in 32 stores in the U.S. and Canada — totals in the millions of dollars.
Because there are so many advantages to going with an off-the-shelf option as well as a custom kiosk, making the correct choice can seem overwhelming. Click here to download and read about the pros and cons of each option.
Cover Photo: Olea Kiosks Inc.
Click here to read more about custom kiosks.