Self-checkout lanes at grocery stores or other retail locations easily can become a source of frustration for the consumer. Complicated systems or faulty hardware can result in a loss of loyal customers and a decrease in sales.
But the reverse also is true. According to Jon Britts, Motorola's senior director of product management, the last point to make an impression on a shopper is at the checkout lane, and if the experience is a pleasant one, loyalty will build and customers will return.
Britts and his colleague were on hand at the recent National Retail Federation BIG Show in New York City to give a demonstration of Motorola's latest checkout solution — the MP6000 biopic imaging scanner. Britts explained how the MP6000 demonstrates longevity in the fast-evolving retail technology landscape, with its 100 percent imaging technology that allows for speed and ease of use, as well as the ability to scan multiple types of barcodes. The scanner's six-sided image readers can quickly read codes from smartphones and loyalty cards, and even 2D barcodes from driver's licenses, he said. The solution can be configured with a customer-side scanner that allows for self-checkout in conjunction with cashier assisted checkout, creating a unique dual point-of-sale.
Watch the demo below for a look at the Motorola MP6000: