One month ago the B-cycle bike-share kiosk program that started in Denver was honored with an Excellence Award from the Digital Screenmedia Association; tomorrow the program officially starts pedaling in Hawaii.
Two B-cycle bike-rental kiosks have been in testing in Kailua on the island of Oahu since April 28, and the Kailua program's official grand opening is set for tomorrow, May 20, according to the Hawaii Independent.
The bike-share program first began its ride in Denver, opening about a year ago with 500 bikes for rent at solar-powered docking and rental stations, and the experience gained there has helped the program keep rolling along.
The DSA award was the latest in a lengthening list of awards the program and its bicycle kiosks have been garnering. And when the program's leaders first submitted the award nomination, the program was still more a concept than a reality, according to B-cyle Director of Sales Lee Jones.
"We're just really exited at what's happened as a result of the product," Jones said in a recent interview. "We were very, very eager to kind of demonstrate to the awards committee that, conceptually it was great, but here's the proof positive of what's happened a year later."
Since the program first took flight, B-cycle administrators have had a steep learning curve, one that has been reflected in a more-polished product, Jones said. They learned that the user interface has be as seamless as possible and have worked to streamline the process of renting a bike. Now card-carrying members of the program can check out a bike in three to four seconds, he said, and non-members can check out a bike with a credit card in less than 45 seconds, Jones said.
"A lot of innovations continue to go on, and the success we've had there now has allowed us to leverage systems into a number of other cities around the country," he said. "And were hoping to continue to add to that list."
B-cycle is already in Chicago; Denver; Des Moines, Iowa; and San Antonio, and there is a corporate system at Genentech in San Francisco, according to Jones.
Coming up are deployments in Boulder, Colo.; Broward County, Fla.; Madison, Wis., and Omaha, Neb., he said.
The kiosks were built by Kiosk Information Systems, better known as KIS, and the program is a joint project of Trek Bikes, health-care giant Humana and advertising agency Crispin Porter + Bogusky. The program itself was inspired by the Humana "Freewheeling" employee bike-sharing program at its corporate headquarters in Louisville, Ky., Jones said.
Watch the video below to see how the B-cycle kiosks work.
Christopher is the editor of DigitalSignageToday.com. A longtime freelance writer and reporter, he's bringing a fresh perspective and critical take on the industry.