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Ciright Digital Media LLC announced it is accepting registrations for its VertNext Pilot Program, an interactive digital signage platform for U.S.-headquartered companies with a presence in the Greater Philadelphia area.

The VertNext Platform allows digital signage systems to measure, analyze and re-render content in real time based on changing localized variables, including weather, traffic and sports scores, as well as facial expressions, gestures and anonymous demographics, according to the announcement. The VertNext Pilot Program works in conjunction with the Ciright Dragon, an interactive digital media display solution. The Dragon's form factors include billboards, kiosks, bus shelters and video walls.

The program also integrates digital signage capabilities with customizable mobile apps and social media, the announcement said. Brands can engage with fans using new gamification capabilities, such as treasure hunts and contests, to drive traffic to stores, promote local events and capture customer preferences and analytics.

"Finally we are bridging the localized marketing effectiveness gap between global brands and local merchants by measuring the return on investment for advertising," said Joe Callahan, CEO and founder of CDM. "Brands will now have the ability to measure natural human reactions, taking analytics to a new level. Localized variables and genuine facial expressions refine and improve a brand campaign's effectiveness, foster real-time market research, and engage potential and current customers."

Read more about interactive digital signage.

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