Motorola's imaging scanner looks to make a lasting impression (Video)

Self-checkout lanes at grocery stores or other retail locations easily can become a source of frustration for the consumer. Complicated systems or faulty hardware can result in a loss of loyal customers and a decrease in sales.

But the reverse also is true. According to Jon Britts, Motorola's senior director of product management, the last point to make an impression on a shopper is at the checkout lane, and if the experience is a pleasant one, loyalty will build and customers will return.

Britts and his colleague were on hand at the recent National Retail Federation BIG Show in New York City to give a demonstration of Motorola's latest checkout solution — the MP6000 biopic imaging scanner. Britts explained how the MP6000 demonstrates longevity in the fast-evolving retail technology landscape, with its 100 percent imaging technology that allows for speed and ease of use, as well as the ability to scan multiple types of barcodes. The scanner's six-sided image readers can quickly read codes from smartphones and loyalty cards, and even 2D barcodes from driver's licenses, he said. The solution can be configured with a customer-side scanner that allows for self-checkout in conjunction with cashier assisted checkout, creating a unique dual point-of-sale.

Watch the demo below for a look at the Motorola MP6000:

Read more about self-checkout.

Related Content

User Comments – Give us your opinion!
  • Naomi Wilson
    33222825
    Swift Shopper App has made an app that allows Mobile POS in ANY store. It is a universally accepted app with no required integration for any store. Just scan your barcodes, leave them in the cart and hand the cashier your phone. Easy all around. Try it out. www.swiftshopperapp.com
Products & Services

Digital Signage & Kiosk Software - Nanopoint

http://global.networldalliance.com/new/images/products/2259.png

2259/Digital-Signage-Kiosk-Software-Nanopoint

STEGO ETF 012 Temperature and Humidity Sensor

http://global.networldalliance.com/new/images/products/6569.png

6569/STEGO-ETF-012-Temperature-and-Humidity-Sensor

KioWare Kiosk Basic – Kiosk Mode Software

http://global.networldalliance.com/new/images/products/4953.png

4953/KioWare-Kiosk-Basic-Kiosk-Mode-Software

Slabb X1 Wall-Mount Kiosk

http://global.networldalliance.com/new/images/products/6475.png

6475/Slabb-X1-Wall-Mount-Kiosk

SLABB X9 Kiosk

http://global.networldalliance.com/new/images/products/7047.png

7047/SLABB-X9-Kiosk

Government KIOSKS

http://global.networldalliance.com/new/images/products/4620.png

4620/Government-KIOSKS

Government Kiosks

http://global.networldalliance.com/new/images/products/6259.png

6259/Government-Kiosks

Indoor and Outdoor Custom Kiosks

http://global.networldalliance.com/new/images/products/5997.png

5997/Indoor-and-Outdoor-Custom-Kiosks

428L – Linerless Label Tabletop Printer

http://global.networldalliance.com/new/images/products/5923.png

5923/428L-Linerless-Label-Tabletop-Printer

Security Cabinets

http://global.networldalliance.com/new/images/products/4744.png

4744/Security-Cabinets

Telpar
CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.
Ventus