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Tensator, a global provider of queue management and customer journey solutions, today announced it is launching several new digital signage and self-service retail solutions at this year's NRF "Retail's BIG Show" being held Jan. 13-16 at the Javits Center in New York City.

The company said its next-generation digital signage solution, the Tensator Virtual Assistant, is now fully integrated with Tensator's eQ SLQ 3000 (single line queuing) call forward system. With these solutions mixed together, Tensator offers retailers a solution to engage with and inform customers as they are called forward to the checkout, the company said. Also being showcased for the first time is a new slim line casing for the Tensator Virtual Assistant that allows for a smaller overall footprint and is now offered as a standard option, giving more flexibility to retailers.

The company is unveiling its newest product portfolio addition, Multi-Service Machines, a range of self-service machines that empower customers to independently perform retail services themselves, such as the sale and dispensing of gift cards, payment of services and invoices, and mobile phone account refill.

Also present at the booth will be Tensator's virtual queuing solution, a ticket-based queue management solution that allows the customer to use a touchscreen interface to select and enter into a virtual queue for a particular product or service.

"In an effort to be more in sync with today's shopper, technology is being woven into the store environment wherever it makes sense," said NRF Stores editor Susan Reda, in the announcement. "Getting shoppers to interact with in-store technology translates into more time spent on the selling floor and more opportunities to cross-sell and up-sell. Time-starved consumers covet speed and convenience. Big boxes need to reconfigure real estate to aid shoppers who want to get in and out quickly or risk losing them."

Tensator is "committed to helping retailers — both smaller footprints and big boxes — improve their in-store customer experience through innovative, affordable and time saving solutions," said Bill Vetter, senior vice president and general manager at Tensator USA.

"2013 is all about retailers delivering a progressive, engaging experience — one that values the customer time, enables customer empowerment and one that captivates the customer from the moment they enter the store to the time they leave," Vetter said.

Read more about retail digital signage.

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