Redbox and International Speedway Corporation announced a partnership today to sell tickets to a series of 2013 NASCAR motorsports events. Redbox launched event ticketing in Philadelphia in October, and the company will begin selling tickets at Redbox kiosks in the Los Angeles area in early January 2013, the announcement said.
Consumers will be able to purchase tickets to NASCAR Qualifying Day, Royal Purple 300 and Auto Club 400, with Redbox Tickets issuing a $1 fee per ticket.
"As America's destination for entertainment, we're excited to launch Redbox Tickets in Los Angeles in early 2013 and are thrilled that ISC is joining forces with us at the starting line," said Jason Rubinstein, general manager and vice president of Redbox Tickets. "This partnership empowers ISC to market Auto Club Speedway events across our consumer platforms: Los Angeles-based kiosks, our new Tickets web portal, and through our mobile and social media channels."
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