SoloHealth, a consumer-driven health care technology company, announced today that it is developing what it says is "the nation's largest digital ad platform for retail pharmacy" built on the national rollout of its SoloHealth Station health-and-wellness digital signage kiosks.
The SoloHealth Station, a free and bilingual platform, is currently being installed in retail locations nationwide, including select Sam's Club and Walmart stores. Already in hundreds of retail locations, the SoloHealth Station is expanding to more than 2,500 store locations by mid-2013 and scaling to more than 4,000 by 2014, the company said. In addition to health screenings, the kiosks also offer digital out-of-home advertising opportunities to a clearly targeted audience.
SoloHealth's inaugural advertising partners include Johnson & Johnson, P&G, Pfizer, Bayer, Hallmark and The Coca-Cola Company. WellPoint, Dell and Coinstar Inc. have all partnered with SoloHealth, each making strategic financial investments in the SoloHealth Station platform.
"We are fundamentally changing consumer health care access and along the way providing advertisers with a completely unique and effective way to reach consumers in a direct, highly personalized and engaging manner," said Bart Foster, CEO and founder of SoloHealth, in the announcement. "Our platform allows brands to become solutions for consumers — reaching health-conscious shoppers when they are engaged and interested in products that are aisles away, not miles away."
The company said the SoloHealth Station offers highly personalized, targeted and interactive opportunities for consumers, advertisers and retailers by placing kiosks in high-traffic retail locations and offering online advertising including interactive banners, :15 to :30-second interstitial videos, e-newsletters, email activation, digital signage and more. Advertisers can engage shoppers through interactive display, video and custom solutions that can be tailored to specific advertising needs and delivered based on CPA, CPC, CPM or CPE goals. SoloHealth said it allows advertisers to reach precisely targeted and engaged prospects while health is top-of-mind and advertiser's products close by on the stores shelves.
According to recent data, the comapny said, SoloHealth consumers are two times as likely to engage in non-targeted media than average online consumers; four times more likely when reached through relevant content; and six times when targeting is based on consumer's answers to health-related questions.
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