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GuestComment, an onsite hotel review and feedback digital kiosk system, launched today and has immediate availability to hotels nationwide. The Raleigh, N.C.-based company, helmed by reputation management advisor Andy Beal, will provide hoteliers and guests a platform for real-time communication.

With the aim of creating discourse between hotel management and guests while the guest is still at the hotel, feedback and ratings are immediately shared with hotel management through GuestComment's private dashboard. Hotel management will have the option to receive alerts through email or SMS text message for any negative reviews or guest issues. Hotel management can then connect with the guest, keep track of the performance of various revenue departments and optionally publish reviews to GuestComment's review page, according to a company press release.

How does GuestComment differ from existing travel review platforms like Yelp and Tripadvisor? According to Beal, the GuestComment kiosks put a hotel in control of its reputation by eliminating fraudulent reviews and Internet bickering.

"GuestComment bridges the gap between a guest's hotel experience and their subsequent review of the property," Beal said in the press release. "By placing GuestComment's kiosks in a prominent location, guests are encouraged to share their praise, feedback and complaints while the hotel management still has the opportunity to thank them or resolve any issues. Our aim is to not replace online review sites such as Tripadvisor, but to act as a buffer between the real-time experience and the post-vacation review."

Read more about hotels.

 

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