Nanonation showed off revamped versions of its solutions for retail at this year's Customer Engagement Technology World in San Francisco, including mood-setting digital signage and product information kiosks.
One of the highlights was "Aura," a digital signage solution that plays specific music videos or audio clips aimed at setting a certain in-store tone or mood.
Aura is designed "to really create an environment that's specific to the retailers and their customer base that they're looking for and helps them really get into a mood to buy" and is being used by Harley-Davidson and DSW shoe stores, according to Nanonation VP of Sales Bryan Fairfield.
Fairfield also talked to sister site RetailCustomerExperience.com about its engine-driving product information kiosks. Watch the full video inetrview below:
Read more about digital signage in customer experience and retail kiosks.
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