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  • Scala QSR customer wins top digital signage award

Holyfields, a quick-service restaurant based in Germany, won the Gold Apex Award in the food and beverage category during this week's Digital Signage Expo in Las Vegas.

Holyfields, a Scala Inc. customer, was recognized for creating a unique self-service ordering system – powered by Scala digital communication software – to improve the customer dining experience.

With the goal of providing a digital ordering system to speed up the ordering process, holyfields' customers select their preferred food and drink at a kiosk and then proceed to a cashier. They receive pagers that alert them from their tables when food is ready for pick-up. The system has proven to help customers eliminate time wasted waiting for someone to seat them, take their orders and serve their meals.

The Holyfields kiosks use Scala digital communication software to support content creation, management and distribution on the restaurant kiosks.

"The Holyfields system depends on stable, reliable digital signage software to ensure their kiosks are always available when the restaurant is open. Scala also enables a highly intuitive kiosk interface so customers can easily serve themselves in the ordering processing," said Tom Nix, Scala CEO. "We see a tremendous opportunity to help restaurants improve kiosk success by presenting visually compelling content in an intuitive way that mixes in graphics and prompts to enhance the customer experience."

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