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Australian multichannel fashion brand Sportsgirl is unveiling a 24/7 shopping experience with a "window shop," that allows customers to purchase products without entering a brick-and-mortar store, according to powerretail.com.

Sportsgirl products are on display on the shopfront's windows, and customers can scan the products' QR codes with their smartphones or iPads to make an immediate purchase.

The "window shop" first launched at Sportsgirl's Chapel Street store in South Yarra and is going to be a nationwide initiative.

Read more about multi-channel retailing.

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