EMV PCI ATM Industry essential guide

Timberland has launched an interactive shopping experience to help shoppers discover the great outdoors with Timberland gear, technologies and brand storytelling, according to a company press release.

The retailer worked with Apologue Experience Design Firm to create an interaction between product and digital innovation, transforming the typical retail touch point into a more meaningful communication tool that delivers relevant information and emotional branding to Timberland's global consumer.

Apologue, in collaboration with Automata Studios, Iron Claw and Audio, Video & Controls, designed a custom, open-source cloud-based HTML5 system that is able to dynamically retrieve remote data and create real-time, uniquely-generated storytelling at every interface touch point, in every store at any location around the world. The system allows Timberland to add and tag assets for immediate integration into the storytelling all around the world in real-time, while being managed and monitored from a central location, the company said.

Timberland said the aim of the interactive touch points is transcend traditional retail models by transforming the shopping experience into a dialogue between the brand and the customer. The system is designed to adapt, capture and learn from each store globally, providing unique, location-specific content to individual stores and inviting customers to provide meaningful feedback about Timberland products and initiatives that can then be converted into meaningful data for the brand.

Stores in Singapore, the U.K. and the U.S. are testing the system.

TIMBERLAND RE-IMAGINES STORYTELLING WITHIN THE RETAIL EXPERIENCE from tali krakowsky on Vimeo.

Read more about in-store media.

Related Content

User Comments – Give us your opinion!
Products & Services

Self-Service Software Solutions

http://global.networldalliance.com/new/images/products/6267.png

6267/Self-Service-Software-Solutions

Government Kiosks

http://global.networldalliance.com/new/images/products/6259.png

6259/Government-Kiosks

Tablet PC Floor Display

http://global.networldalliance.com/new/images/products/4747.png

4747/Tablet-PC-Floor-Display

Slabb Q5 – Digital Signage

http://global.networldalliance.com/new/images/products/2788.png

2788/Slabb-Q5-Digital-Signage

Kiosk Software Platform - Flextronics

http://global.networldalliance.com/new/images/products/ReplaceImage.jpg

2141/Kiosk-Software-Platform-Flextronics

Healthcare Kiosk

http://global.networldalliance.com/new/images/products/6971.png

6971/Healthcare-Kiosk

Slabb C7E Transactional Kiosk

http://global.networldalliance.com/new/images/products/6705.png

6705/Slabb-C7E-Transactional-Kiosk

About Custom Group

http://global.networldalliance.com/new/images/products/Custom_Logo_100.gif

1235/About-Custom-Group

Olea Milan Kiosk

http://global.networldalliance.com/new/images/products/6015.png

6015/Olea-Milan-Kiosk

Government Kiosks

http://global.networldalliance.com/new/images/products/2157.png

2157/Government-Kiosks

Olea
Telpar
Media Kit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.
Ventus