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Loyal Army Clothing, a small business in San Francisco,  is using digital receipts technology from Proximiant to build tighter relationships with customers, according to a story on ZDNet.

Proximiant's transceiver peripheral plugs into a store's POS system that communicates with a small tag to load information about a customer's purchase. The customer can access that information later on his computer through a Proximiant Web account. The Proximiant solution works with mobile phones that have NFC capabilities.

How it works
The customer taps the phone on the receiver, and the information is loaded, regardless of how the transaction is completed. So, the customer doesn't have to make a mobile payment to receive a digital receipt.

As it delivers the receipt, the application also allows retailers to reward customers with promotional offers.

Watch the video to see how it works.

Read more about technology.

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User Comments – Give us your opinion!
  • Joe Fauth
    67317361
    Many financial industry experts are espousing the value that personal financial management (PFM) could bring to consumers. As NFC evolves and becomes more popular, capabilities like the ones that Proximiant offers will likely move up on the priority list for financial institutions. For consumers, managing finances is important even though they don't always know how. Being able to weave PFM capabilities into their everyday lives will be a natural extension to mobile payments. My colleague discussed the mutual benefits of PFM for banks and their customers in his blog post "Customer Intimacy, Cross-sell, and the Value of Personal Financial Management".
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