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  • Scala digital signage dials up cellular

Mobile device and services company Isabella Products Inc. earlier this month announced a strategic partnership with digital signage network software platform provider Scala Inc.

Both companies have agreed to develop sales, marketing and technology initiatives for 2012 and beyond for the digital signage market, according to the announcement.

Scala, aiming to better serve small and medium businesses with its SignChannel service, will support Isabella Products' Vizit and Mini devices to provide a low-cost cellular networking solution for SignChannel users. Isabella will in turn develop a digitals ignage version of its Vizit interactive display and Mini 3G USB stick optimized for use with SignChannel.

The Vizit-DS and Mini-DS products will provide Scala with integrated 2G/3G cellular solutions for delivering digital signage content across multiple display environments throughout various locations, the announcement said. Utilizing Isabella's existing relationships with wireless carriers, Vizit-DS and Mini-DS will be marketed through Scala's existing global sales and distribution channels.

"Combining Scala's global presence and expertise in the digital signage business with Isabella's compelling, cost-effective product portfolio with mobile capabilities, we are excited to introduce these new products and services to a whole new market," said Matthew Growney, founder and CEO of Isabella Products, in the announcment.

Scala's SignChannel service allows SMB owners to deploy digital signage in their locations, and SignChannel's intuitive Web interface requires no special training and installation is simple, needing just a cellular signal to connect a digital sign or a kiosk, according to the companies.

"The Mini-DS is a game changer," said Jeff Porter, president of SignChannel. "Just plug the Mini-DS into any TV and you will have a SignChannel player. It couldn't be easier. In addition, the Vizit-DS makes deploying a kiosk just as easy — simply add electricity, nothing more! With SignChannel's ease of use and Isabella's relationships in the cellular industry, deploying digital signage and kiosks just got a whole lot simpler."

Vizit-DS is a 10.4-inch, full-touch interactive media display that wirelessly receives and plays images and SWF files while allowing viewers to interact and share the display's content remotely. Mini-DS is a 3G USB stick that can be inserted into digital televisions, digital photo frames and digital monitors to deliver content across the cellular network. Both companies are evaluating additional product development opportunities that will provide mobile Internet connectivity in a cost-effective manner to emerging interactive displays, kiosks and other digital signage implementations.

Read more about cellular digital signage.

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