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Organizers of the Customer Engagement Technology World trade show recently announced that Brian Solis, author on new media and principal at Altimeter Group, will deliver the the opening keynote, "Engage or Die: The Experience Layer," at this year's San Francisco show.

As a result of new technology, the attention and expectations of consumers is evolving and becoming far more discerning than today's disparate approaches can captivate, CETW organizers said. Solis' presentation — scheduled for Wednesday, March 28, 2012, at the Moscone Convention Center in San Francisco — will share strategies for developing a syndicated engagement strategy while delivering an integrated approach to deliver a meaningful and productive journey, according to the anouncment:

With the abundance of emerging and disruptive technology driving the evolution of consumer behavior, the options for engagement are as infinite as they are underestimated. Businesses tend to look at new technology from a features perspective. The customer experience, as a result, is limited to the vision of the team tasked with developing channel strategies for each digital screen.

Solis, who has studied and influenced the effects of emerging media on business, marketing, publishing, and culture, will discuss how creativity should be inspired by customer expectations and behavior in each channel to create a dedicated, but also integrated brand and customer experience that results in desirable actions and outcomes.

Those who promote technology over experiences will create what Solis refers to as "Screen Burn," the state of digital screens when the experience fails to connect with customers forcing them to abandon the journey before the screen can leave a permanent imprint.

For additional information about Solis and other keynote presentations to take place at CETW in San Francisco, please visit www.cetworld.com/keynotes.asp.

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