At the Coca-Cola Summer Love 2011 event, Coca-Cola Israel worked with Publicis e-dologic to integrate people's online experience with their real lives in an intuitive and easy way, resulting in the introduction of the FaceLook digital signage kiosk.
FaceLook, a real-life posting application based on Face.com facial-recognition technology, enabled Summer Love participants to post comments and pictures to their Facebook page, just by looking at the screen. The kiosk recognized their faces and uploaded to their pages using only their faces as identification.
At any of the event's venues, people could post experiences on their Facebook wall, just by looking at the FaceLook machine. The application recognized the person and posted an automatic comment, relevant to the attraction closest to where the machine was located.
According to Publicis e-dologic, tens of thousands of people used the FaceLook machines to share the fun with their friends and by doing so spread the Coca-Cola message and multiplied the buzz and engagement of Coca-Cola's summer activities.
Watch the video below to see the FaceLook kiosks in action:
For more information on other custom kiosk deployments, visit our Custom Kiosk research center.
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