Copenhagen-based BBS Denmark announced its international business will be conducted under a new name: Cryptera. The new brand name is intended to strengthen the company’s position and provide a strong platform for continued growth and business development on the international market for secure electronic payment solutions.
Cryptera will build on the previous 25 years’ experience of delivering technologically advanced solutions under the brand names Sagem Denmark and BBS Denmark.
“Our new company and brand name is a perfect fit with the strategy to strengthen our leading position in the large global market for secure PIN based payment solutions. We have identified that the Cryptera name will contribute to synergies across all our product activities and will highlight our expertise in the fields of encryption, certification and integrated payment solutions,” said Kaj Christiansen, CEO of Cryptera A/S.
The decision to introduce the brand name Cryptera for the international market follows the recent merger between BBS, PBS and Teller under the common brand Nets. The independent company Cryptera A/S will be a subsidiary of the Nets Group. Nets provides support in Northern Europe in the market for payment cards, payment solutions and the exchange of payment information.
Cryptera will focus its operation in the international markets, continuing to deliver encrypting PIN pads to banking, ATM and self-service payment firms. Cryptera is a provider of secure payment solutions and supplies some of the largest global manufacturers of ATMs and petrol pumps.