MANILA - First e-Bank plans to tap into the country's fountain of youth by deploying Internet kiosks at its 60 branches throughout the country. The kiosks will enable bank customers to access First e-Bank's services on the World Wide Web.
Primo Aguas, First e-Bank chief information officer, told the Philippine Star that the bank wants to tap into the country's youth market. The paper said roughly half the island nation's population is 19 years old or younger.
"This is the computer literate segment of the market," Aguas said. "Three to four years from now, these will be the same people who will use technology in their banking needs."
The kiosks will initially be deployed at the bank's Manila locations before branching out across the Philippines.
According to the Philippine Star, First e-Bank was the first bank in the country to introduce mobile phone banking in 1999 and recently launched an electronic wallet called "Smart Money."