Data points you should analyze

Businesses deploy self-service devices for a number of reasons, which run the gamut from customer convenience to cost savings to productivity gains.

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ArcaTech Systems ArcaTech Systems | Scanners | Acceptors | Dispensers  As a leading supplier of transaction automation solutions for the financial, retail and self-service industries, ArcaTech offers cash dispensers, cash recyclers, check image scanners, encrypting pin pads and coin dispensing systems to help users to experience better transactions.

But by their very transactional nature, self-service devices are also great harvesters of data — data that can provide benefits above and beyond the work done by the machines themselves.

Here, then, are five key data points that kiosks or self-service devices are most likely collecting and archiving, data that can be mined for business intelligence and customer insight.

Page-view activity

Self-service software maintains a log of which pages are viewed, at what times and how often. Companies should look at the pages that are central to their day-to-day operations and focus on how often they are being used.

"Get a sense of how often a user successfully arrives at those key pages and how often those pages are being displayed as compared to, say, the initial page," said James Kruper, president of KioWare. "How much is that ratio changing over time or compared to an average of all locations? How much time is being spent on those key pages, and how does it compare to a previous period or to all locations?"

With this information, a kiosk deployer can make marketing decisions that are based on fact.

To read the rest of the list, download "Self-Service Software: Five data points you should be analyzing," sponsored by Netkey.

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