The premise for Palm’s new Treo 680 seemed simple enough: upgrade a favorite PDA, repackage it under a new name, and sell it to more customers at the lowest price point of any Treo — less than $200. But simplicity is often deceiving.
Typical Treo users had been professionals on the go who purchased at higher price points to have constant access to business e-mail. The new users, those buying in at the lower price points, would seek other features. The trick became: How to demonstrate them?
The answer came in the form of a modified bus shelter, built around interactive signage.
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